Why did I love this book?
This is a brilliant book, probably the business book I have enjoyed most and which has made the longest-lasting impression on me. Phil Rosenzweig brings a cooly sceptical approach to the mythology of business success and the stories bosses (and organisations) tell themselves about why they have succeeded, or failed. Winning doesn’t necessarily make you a genius, just better than what you were up against. Luck is a big and under-discussed factor, and so on. A book to keep on hand when the latest business “miracle worker” is being praised by everybody else.
5 authors picked The Halo Effect... and the Eight Other Business Delusions That Deceive Managers as one of their favorite books, and they share why you should read it.
Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. The Halo Effect is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. The Halo Effect describes the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not…